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Keywords: Leverage
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (5): 3–11.
Published: 01 May 1982
... Involvement Products: Leverage Analysis by Kenneth A. Le Claire* The Traditional Approach to Refining Strategic Alternatives The problem of analysing brand image data and the best areas for development of product benefits is now a well-researched and generally acknowledged field of considerable importance...
