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Keywords: Licensing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (3): 52–63.
Published: 01 March 1992
...Kwaku Atuahene‐Gima; Paul G. Patterson Reports on a study designed to explore the effects of managers′perceptions on the firm′s performance in technology licensing activity. Identifies potential costs and benefits of technology licensing from the literature and discriminates between “high” and“low...
