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Keywords: Life course
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (5): 1260–1284.
Published: 17 March 2025
.... Design/methodology/approach This qualitative, interpretive study uses interview data from 22 UK-based grandfathers, using a life course perspective. Findings The authors reveal how fatherhood experiences inform grandfather roles, showing transitions in socialization styles. They also outline several...
