... to be particularly well reflected in tourism. As one of the chief characteristics of this market is its heterogeneity, there is a need to include other variables, such as lifestyle, in order to segment it more adequately. This would permit a greater depth of knowledge of the variables influencing tourist behaviours...

...Orsay Kucukemiroglu Identifies consumer market segments existing among Turkish consumers by using lifestyle patterns and ethnocentrism. Data for the study were collected through personal interviews in Istanbul. Survey findings indicate that there are several lifestyle dimensions apparent among...

... variables in Western Germany. However, a more complex segmentation pattern was detected and significantly related to each of the values. © MCB UP Limited 1991 Consumer behaviour Germany Lifestyles Market segmentation ...