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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (2): 380–418.
Published: 31 January 2020
... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Product scarcity Supply shortage Limited edition Literature review Scarcity refers to a basic economic problem, the gap between limited resources and limitless wants. This situation requires people to make...
