... commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Main path analysis (MPA) Literature review Sales Sales performance There are many relevant...

..., fostering its growth. This paper aims to fill this theoretical gap by bringing together the field of BH and delineating opportunities for further research. Design/methodology/approach A systematic literature review was conducted for a period of about two decades, from 1998 to August 2021. The authors...

... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Product scarcity Supply shortage Limited edition Literature review Scarcity refers to a basic economic problem, the gap between limited resources and limitless wants. This situation requires people to make...

... issues with current understanding and propose important questions for future research. Design/methodology/approach This literature review follows Webster and Watson’s (2002) concept-driven systematic review methodology elaborating on the key antecedents and consequences identified in advergame...

... Licensed re-use rights only Literature review Measurement Assessment Empirical literature Foreign entry mode Which factors determine how a firm chooses to enter a foreign market? This research question has been posed and studied extensively, making it one of the key questions...

... Employee communications Marketing theory Case studies Literature review Explicit discussion of the marketing concept in use in the internal operations of the organisation entered the marketing and service management literature in the late 1970s. However, this concept has origins in published...