... have begged the question of a definition of the boundaries of marketing. Marketing strategy Politics Lobbying In the last 20 years political marketing has moved from being the relatively obscure concern of a small group of academic marketers who were also interested in politics...

...Shirley Harrison Reviews a variety of academic and practitioner opinions on different types and definitions of lobbying and the purposes for which it is used, ranging from government relations to marketing communications. Distinguishes between what is termed loud lobbying, typically a highly...

...Leighton Andrews Notes that political marketing has become the subject of an increasing number of academic publications, but the subject of marketing a business proposition to a political audience such as government ‐ political lobbying ‐ has received less attention in this literature. Marketing...