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Keywords: Local Agenda 21
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 324–343.
Published: 08 February 2013
... study the implementation of a good practice, Local Agenda 21 (LA21), in the Basque Country. The empirical test involves 134 surveys conducted with municipal organizers of LA21. A SEM model is developed and tested. Findings The network effect significantly impacts embrace of LA21 (social product...
