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Keywords: Local identity
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 303–331.
Published: 17 September 2025
...Alessandro Graciotti; Marco Balzano Purpose Drawing from self-categorization theory ( SCT ), this study aims to explore how individuals’ place-belonging needs, tied to social identity constructs such as local identity, attachment to tradition, and connectedness with nature, drive local food...
