... of this literature focuses on location as a judgment aid without specifying whether localness distance relative to the consumer (i.e. the brand is geographically proximal to the consumer, rather than simply known for coming from a specific location) matters in any way, either perceptually or actually. More...

... the management and marketing practices of the local shopping centre management. Design/methodology/approach – A conceptual model is developed based on the network and boundary-spanning theories. The model is tested using a Web-based survey of 217 managers, representing stores located in shopping malls...

... alternatives depending on their utility, bearing in mind location and non‐location factors for each shopping mall, in relation to the other alternatives available. Originally, modelling was applied to the choice of alternative shops, and subsequently, to shopping centres or several establishments grouped...

...Isabel P. Albaladejo‐Pina; Joaquin Aranda‐Gallego The present paper focuses on market area delimitation as a measure of trade centre position. Because of the inadequacy of existing methods to locate the existence and the level of store competition from a spatial perspective, our aim has been...