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Keywords: Location strategy
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Journal Articles
Navigating sustainability: The impact of fast fashion brands’ location strategy on consumer reactions to environmental sustainability initiatives
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing 1–27.
Published: 10 June 2026
... 2025 09 12 2025 02 04 2026 18 05 2026 Fast fashion Environmental sustainability Location strategy Sustainability performance Local-global identity Panagiotis Sarantopoulos acknowledges financial support from the Research Center, Athens University of Economics...
Includes: Supplementary data
