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Keywords: Logistic regression
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Journal Articles
Standing out from the crowd: niche product choice as a form of conspicuous consumption
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (9-10): 1805–1827.
Published: 02 September 2014
... understanding of consumer behaviour with regard to niche markets. Consumer behaviour Logistic regression Conspicuous consumption Niche marketing [i]deally, a business would want to sustain a higher price as well as a higher market share but these two objectives may not always be compatible...
Journal Articles
Clean indoor air: public demand for smoking bans
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1293–1313.
Published: 26 July 2013
... consumers' beliefs that smoking/nonsmoking sections were effective at separation, and hence did not support public smoking bans. The authors applied logistic regression to determine if consumers' beliefs about the effectiveness of smoking/nonsmoking sections influenced their support for public smoking bans...
