Skip to Main Content
Keywords: Logistic regression
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2014) 48 (9-10): 1805–1827.
Published: 02 September 2014
... understanding of consumer behaviour with regard to niche markets. Consumer behaviour Logistic regression Conspicuous consumption Niche marketing [i]deally, a business would want to sustain a higher price as well as a higher market share but these two objectives may not always be compatible...
Journal Articles
European Journal of Marketing (2013) 47 (8): 1293–1313.
Published: 26 July 2013
... consumers' beliefs that smoking/nonsmoking sections were effective at separation, and hence did not support public smoking bans. The authors applied logistic regression to determine if consumers' beliefs about the effectiveness of smoking/nonsmoking sections influenced their support for public smoking bans...

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.