... with socio‐demographic or economic characteristics. To prove this hypothesis, uses the statistical technique called “logistic regression” which has been applied to research on “economic behaviours and attitudes”, carried out by the CIRES Foundation. © MCB UP Limited 1996 In line with the correct...

...John Fernie Discusses physical distribution and logistics strategies of European retailers. Argues that UK‐evolved strategies are markedly different from their continental European counterparts – the differences being a significant factor of retailers with pan‐European aspirations. © MCB UP...

... competitive ploys because of intensive competition. Ultimately, profits fall drastically. Frequently overlooked as an element in the overall marketing strategy is what we call the Logistics Mix. This article presents a model that includes dimensions of logistics service that are hypothesised to impact...

...Richard Gregson Suggests guidelines to aid logistics management in manufacturing, and describes a systems approach to logistics within the pharmaceutical industry, where the materials flow path through the company provides a logical connection for all the logistics activities. Decided to examine...

...Martin Christopher Spotlights the total approach to logistics in companies and indicates how it can provide a valid basis for marketing improvement. Identifies what a total logistics approach can mean for corporate development. Chronicles that management theorists have tended to concentrate on one...