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Keywords: Longitudinal survey
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1177–1189.
Published: 26 July 2013
... Limited 2013 Churn Brands Satisfaction Mobile network providers Longitudinal survey Norway Customer satisfaction Mobile communication systems The telecommunications industry has been transformed from mostly non-competitive to highly competitive. With competition comes churn: losing...
