Keywords: Loyalty programme
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2026) 60 (13): 857–899.
Published: 26 August 2026
... with and loyalty to retailers. Design/methodology/approach In Study 1, the components of loyalty programme engagement ( LPE ) are validated using data collected from 250 Australian supermarket retail customers. In Study 2, using data from 820 Australian supermarket retail customers the proposed research model...

or Create an Account

Close Modal
Close Modal