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Keywords: Loyalty programme
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 857–899.
Published: 26 August 2026
... with and loyalty to retailers. Design/methodology/approach In Study 1, the components of loyalty programme engagement ( LPE ) are validated using data collected from 250 Australian supermarket retail customers. In Study 2, using data from 820 Australian supermarket retail customers the proposed research model...
