...) and Coles (Australia); and banks: ABN Amro (The Netherlands). Other firms are concerned that terminating their LP may backfire (Wagner et al., 2009). In a review of LPs, Uncles et al. (2003 , p. 310) concluded: Customer loyalty Loyalty schemes © Emerald Group Publishing...

... Publishing Limited 2010 Customer loyalty Loyalty schemes Relationship marketing Customer satisfaction Retailing New perspectives of marketing have emerged in which the focus is on intangible resources, the co‐creation of value, and relationships (Vargo and Lusch, 2004). According...

... purchasing, loyalty programmes and store locations. © Emerald Group Publishing Limited 2008 Customer relations Loyalty schemes Customer loyalty Consumer behaviour Customer relationships have been increasingly studied in the academic and professional marketing literature (Morgan and Hunt...

.... Loyalty schemes Cusotmer loyalty Cluster analysis Market segmentation Consumer behaviour However, the fact that consumers may opt to join a loyalty program does not mean that they will all behave equally loyally, or, in fact, loyally at all (Jones and Sasser, 1995 ; Storbacka et al...