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Keywords: Luxury restaurant
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (9): 2513–2543.
Published: 08 August 2023
... of chef image, luxury restaurant image, both images’ congruity and consumers’ hedonic and novelty experiences and happiness and well-being (i.e. study two). Design/methodology/approach The first qualitative study involved using Leximancer software to analyse the data drawn from 43 interviews...
