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Keywords: MASEM
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Journal Articles
Md Ashaduzzaman, Charles Jebarajakirthy, Scott K. Weaven, Haroon Iqbal Maseeh, Manish Das, Robin Pentecost
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (4): 968–1013.
Published: 13 April 2022
...@griffithuni.edu.au 31 07 2020 18 03 2021 12 12 2021 22 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Collaborative consumption MASEM TPB model Peer service providers Collaborative consumption (CC) is a type...
