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Keywords: Magic
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Journal Articles
Persuasion, marketing communication, and the metaphor of magic
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (11-12): 2002–2019.
Published: 11 November 2013
...Chris Miles Purpose – This paper aims to investigate the significance of academic accusations of magical practice towards marketing communication, asking what might motivate such accusations and what meaning they have for marketing's relationship with persuasion. Design/methodology/approach...
