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Keywords: Mall experience
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Journal Articles
Shop until you drop? An exploratory analysis of mall experiences
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Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 239–259.
Published: 08 February 2013
...Shaked Gilboa; Iris Vilnai‐Yavetz Purpose The present exploratory study aims to link various fields of inquiry dealing with the consumer experience so as to conceptualise the mall experience and delineate its components. Design/methodology/approach A total of 119 informants wrote narratives...
