... Management styles Chaganti and Sambharya (1987) find that the orientation of an organization is contingent on the ability and commitment of executives. Similarly, in a study of the difficulties encountered by Du Pont in developing a market‐oriented culture, Messikomer (1987) argues that managers...

... to ease the difficulties frequently encountered are proposed. © MCB UP Limited 1988 Management Styles Organisation Structure Product Policy European Journal of Marketing 22,5 32 Towards Effective Product Management by David M. Reid University of Edinburgh Introduction Although product...