... agencies Greece Social media Facebook Brand management Marketing communications Management attitudes Communities Communication processes Management activities Ever since Tönnies (2012 [1887]) defined communities, their meaning was somewhat nostalgic, referring to an idealised formation...

... Czech Republic Marketing Marketing concept Management attitudes Market economy Economic transformation in the Czech Republic has been successful in moving the vast majority of the 1,400 “old state enterprises” into the private sector. Also,transformation brings hope that the new private...

... to the obvious institution and infrastructure problems, there is still considerable progress to be made in relation to managerial attitudes and experience. © MCB UP Limited 1993 Eastern Europe Economic systems Management attitudes Market economy Russia ...

.... Concludes that an extensive programme of education may be required to enhance awareness of the importance of, and knowledge for, marketing among Polish managers and administrators. Attitude surveys Effectiveness Management attitudes Marketing philosophy Marketing strategy Poland © MCB UP...

... in the use of licensed technology. Discusses the implications for technology marketing. © MCB UP Limited 1992 Organizational performance Licensing Management attitudes New product development Technology transfer ...