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Keywords: Management forecast optimism
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (9-10): 2026–2051.
Published: 14 September 2018
...’ attention to the presence of management forecast optimism with respect to satisfaction. Originality/value Despite the importance of managers as primary information generators and disseminators in the capital markets, there appears to be little discussion on the satisfaction’s relevance to market...
