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Keywords: Management learning
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1979) 13 (1): 15–26.
Published: 01 January 1979
... of marketing, enabling the student to face marketing problems better. © MCB UP Limited 1979 Marketing Management learning Training Education | 15 Marketing Teaching by Philip Law and Robin Wensley There appear to be considerable differences of opinion as to what is the best way to teach...
