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Keywords: Management practice
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (1-2): 380–404.
Published: 04 February 2014
... practice. © Emerald Group Publishing Limited 2014 Market orientation Marketing management Management practice Marketing concept Marketing practice The overall practice of management is argued to involve a range of practices which embody a number of activities. Attention devoted...
