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Keywords: Management styles
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (5-6): 744–764.
Published: 01 June 2001
... the socialisation of new employees. Market orientation Leadership Retailing Management styles Despite significant advances in the early 1990s in improving understanding of the components of market orientation (see for example Kohli and Jaworski, 1990; Narver and Slater, 1990), as the millennium...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1988) 22 (5): 32–43.
Published: 01 May 1988
... to ease the difficulties frequently encountered are proposed. © MCB UP Limited 1988 Management Styles Organisation Structure Product Policy European Journal of Marketing 22,5 32 Towards Effective Product Management by David M. Reid University of Edinburgh Introduction Although product...
