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Keywords: Managerial implications
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (9): 2533–2545.
Published: 16 November 2022
... Collaboration Stakeholder engagement Knowledge exchange Channel management Channel marketing Managerial implications As a marketing practitioner, one of the challenges we experience with the existing body of academic literature is the difficulty to enact managerial implications arising from field...
