...Jamal A. Al‐Khatib; Avinash Malshe; John J. Sailors; Irvin Clark, III Purpose The purpose of this paper is to compare the antecedents of opportunism and its effect on unethical negotiation tactics among US and Belgian managers. Design/methodology/approach Samples of managers in both countries...

...Natalia Vila; Ines Kuster Purpose The purpose of the paper is to analyse the importance of innovation for firms involved in international marketing. Design/methodology/approach A total of 154 general managers in the textile sector were interviewed on two main groups of questions: entry forms...

... into internal and external (Table III). Further, internal factors may be categorised into decision type, manager characteristics and business characteristics, and external factors into stakeholders, regulation, competitive and industry, financial and technological (Table III). These factors have been shown...

...Geir Grundvåg Ottesen; Lene Foss; Kjell Grønhaug This paper studies the accuracy of small‐ to medium‐sized (SME) managers' perceptions of their information exchanges with important market actors such as customers, competitors and suppliers. In this way, examines an important dimension of managers...

..., with international marketing investment decision making directly influenced by managerial characteristics, particularly levels of international business experience, orientation and commitment, and that environmental factors are also important influences on managers′ aspirations and expectations, the policies...

.... Past studies of crisis management have shown that there are several organizational and environmental variables which can determine a consumer′s inclination to return to products involved in harmful incidents[ 1 , 2 ]. During a product‐harm crisis, the market often receives negative information...

...George J. Avlonitis This research focuses on the weak product evaluation and decision‐making stage of the product elimination process. In comparison with previous works in this area, this research provides a more complete listing of weak product evaluation factors generally used by management...

... and composite idea decay curves. © MCB UP Limited 1989 Models Managers Marketing Selection ...

...Paul C. Michell Creative role‐reversal training is demonstrated to be a powerful instrument for improving the creative and creative‐related effectiveness of product managers and agency account managers. Beneficial results appear to have been maintained into the longer term, with greater confidence...

... by managers. Goes on to define product ranges as groups of related products but not really adequate. Discusses the product range and polices the outcomes which include range extensions, range reductions, range modification or, in the extreme, range elimination. Concludes by suggesting the framework can...

...Richard M.S. Wilson Suggests that most managers (other than those in marketing) take the view that too much money is spent on marketing. Adumbrates that the accountant may be able to contribute to improved decision making in marketing with regard to expenditure as an investment outlay rather than...