...Lisa Katharina Harrmann; Andreas Eggert; Eva Böhm Purpose This study aims to conceptually propose and empirically validate a path perspective on the servitization process of manufacturing firms. It identifies a customer and an outcome path to servitization, sheds light on the pivotal role...

...Michael K. Hui; Lianxi Zhou This paper examines the differential effects of country‐of‐manufacture information on product beliefs and attitudes for brands with different levels of brand equity. Results show that when there is congruence between brand origin and country of manufacture (e.g. a Sony...

...Leonidas C. Leonidou Investigates empirically the perceptions of non‐exporters regarding factors stimulating export initiation. Draws on research based on a representative sample of 112 Cyprus‐based manufacturers. Reveals that stimuli relating to the fulfilment of the firm′s traditional objectives...

...James Noon Products liability is having a substantial impact upon manufacturing industry. Marketing management is not immune and it is likely that products liability will lead to a major revision in product strategies.Starting from first principles, the monograph leads the reader through liability...

...Christina Fillop Examines the effect on the marketing policies of retailers and manufacturers and the protection of consumers of the laws of unfair competition which exist in most member states of the Common Market. Look at the restrictions and prohibitions on marketing practices included...