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Keywords: Margarine
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (5): 52–65.
Published: 01 May 1986
...Paul Clark Investigates the rise of the margarine industry and how it became an indispensable foodstuff. Discusses its inventor, Hypolite Mege Mouries, born in France in October 1817, and how his research led to the development of margarine and its sale in France in 1872. Sketches the growth...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (7): 409–413.
Published: 01 July 1980
... of the use of AID to illustrate both its practicability and, to a degree, its limitations, although the exact findings are not shown for reasons of confidentiality — but its technique essence is communicated for consideration. Gives as the first case a problematic study of soft margarine and goes on to give...
