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Keywords: Market‐oriented behavior
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Journal Articles
Strategic flexibilities and export performance: The moderating roles of export market‐oriented behavior and the export environment
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Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (10): 1418–1452.
Published: 14 September 2012
...Ian Combe; John W. Cadogan; Sanna Sundqvist; Kaisu Puumalainen; Risto T. Salminen Purpose The study aims to develop and test a model of export performance, focusing on the degree to which firms have different types of export flexibility and the degree to which firms adopt market‐oriented behavior...
