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Keywords: Market analysis
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (11-12): 1038–1063.
Published: 01 December 1999
..., thus diverting demand from incumbent firms. Market entry Marketing strategy Market analysis International trade Global business The entry of new firms is of fundamental importance to the study of new, high technology industries. This is because the rate at which a market develops...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (9-10): 874–895.
Published: 01 October 1999
.... The audiences of this paper comprise both academics interested in relationship marketing and legal practitioners concerned with enhancing relational exchange. Legal profession Relationships Relationship marketing Market analysis Interaction © MCB UP Limited 1999 The attempts...
