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Keywords: Market analysis
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Journal Articles
A dynamic analysis of market entry rates in a global industry: a community ecology perspective
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (11-12): 1038–1063.
Published: 01 December 1999
.... Finally, since firm entry is time dependent (depending on the historical conditions of the market at the time of entry), community ecology helps capture when entry occurs as well as why it occurs (Aldrich, 1990). Market entry Marketing strategy Market analysis International trade Global business...
Journal Articles
The dynamics of the legal market: an interaction perspective
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (9-10): 874–895.
Published: 01 October 1999
..., locations and job titles). © MCB UP Limited 1999 Legal profession Relationships Relationship marketing Market analysis Interaction It has been argued that where exchange occurs marketing has a role (Kotler, 1972; Bagozzi, 1975). Exchange in the legal market can clearly...
