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Keywords: Market development
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1368–1370.
Published: 26 July 2013
... Religion “Halalisation” Market development Consumerism Understanding the relationship between religion and the market is an established topic within the disciplines of marketing and consumer behaviour research. Many scholars have endeavoured to investigate how the dynamics of religion...
