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Keywords: Market planning
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Journal Articles
The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (9-10): 1074–1084.
Published: 01 October 2001
... it became increasingly dismissive of voters’ concerns and dissatisfaction during 1992‐1997[4]. © MCB UP Limited 2001 Market planning Political parties United Kingdom Comprehensive political marketing holds the potential to develop our understanding of a wide range of political behaviour...
