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Keywords: Market system
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (1-2): 217–222.
Published: 15 February 2011
... the context of the broader system, rather than a dyad, provides new insight into value creation within a value network. They develop a five‐step process for identifying key stakeholders and co‐creating value propositions for them within a marketing system: 1. Identify stakeholders. 2. Determine...
