Keywords: Market systems
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Journal Articles
European Journal of Marketing (2025) 59 (5): 1167–1194.
Published: 19 March 2025
... in the rural context of post-communist Albania. It qualitatively examines the socio-historic institutional context in which new collaborative markets are born, the market formation work and how they are governed. Findings This paper finds that collaborative market systems are born and continue to operate...

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