...Kate Jeonghee Byun; Shijin Yoo Purpose This study aims to theorize and investigate the role of marketing capability and strategic alliances on the relationship between startup chief executive officers’ (CEO) overconfidence and firm performance. Design/methodology/approach This study...

...Yuan Wen; Babu John-Mariadoss; U.N. Umesh; Alberto Sa Sa Vinhas; Daniel Kuzmich Purpose This study aims to investigate the effect of stock repurchase – firms buying back their own stocks – on firm performance, focusing specifically on the role of marketing capability. The authors also investigate...