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Keywords: Marketing department’s influence
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Journal Articles

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

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Peren Özturan, Amir Grinstein
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (2): 400–441.
https://doi.org/10.1108/EJM-09-2020-0670
Published: 14 December 2021
... outcomes for the marketing department: marketing performance – i.e. an assessment of external-to-the-firm outcomes generated from marketing activities (O’Sullivan and Abela, 2007) [ 2 ] and marketing department’s influence within the firm – i.e. the degree to which the marketing department...
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