... and a view of marketing as a discipline capable of contributing to social impact. Originality/value This paper provides a practice-informed reflection on pedagogical approaches aimed at fostering meaningful impact in marketing education. It demonstrates how modest adjustments in educators’ practice can...

... of marketing. It considers the potential of a Freirean praxis approach to marketing education informed by sociocultural theory to propose a framework for transformative learning. Design/methodology/approach This is a conceptual piece integrating insights from Freire’s pedagogy and Vygotsky’s theory...

... be seen at http://creativecommons.org/licences/by/4.0/legalcode Sustainability Arts Transformative Marketing education Critical pedagogy In this article we discuss the transformative potential of learning activities that we implemented for postgraduate students in marketing, which were...

...Sten‐Olof Hansen; Christopher Carlsson; Pirkko Walden Marketing education today is rather isolationist — marketing students are taught too many specialities, and they are given to sharp a profile in marketing particulars. The interaction of the marketing function with other key functions...