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Keywords: Marketing efficiency
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (1): 125–148.
Published: 25 October 2022
...Piyush Sharma; Tak Yan Leung; Pattarin Adithipyangkul Purpose This paper aims to combine the agency theory and efficiency wage theory to explore the effects of relative compensation for executive directors with marketing experience on two marketing outcomes (marketing efficiency and market share...
