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Keywords: Marketing intermediaries
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (7): 491–498.
Published: 01 July 1977
... myopic view of complex and unfamiliar environments. © MCB UP Limited 1977 Marketing environment Flexibility Marketing mix Japan Marketing intermediaries 491 Some Constraints on Adaptive Marketing by Foreign Consumer Goods Firms in Japan by R. M. March As scholars of Japanese business...
