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Keywords: Marketing logistics
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Journal Articles
European Journal of Marketing (1977) 11 (6): 390–405.
Published: 01 June 1977
..., considering market share involved. © MCB UP Limited 1977 Common Market Competitive strategy Marketing logistics Distribution systems Service control 390 | European Journal of Marketing 11, 6 Editor's note: The author examines the impact of recent EEC legislation on marketing policy within...
Journal Articles
European Journal of Marketing (1977) 11 (3): 214–246.
Published: 01 March 1977
... Marketing logistics Systems analysis Pharmaceutical industry Logistics Marketing Logistics Systems Analysis by Dr. Richard Gregson Dr. Gregson is Research Associate in The Marketing Distribution and Logistics Research Centre, Cranfield School of Management. 214 | 1. INTRODUCTION Within companies...

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