.... Suggests that to successfully compete in the international marketplace it is important for a marketing manager to understand varying attitudes and perceptions of consumers in foreign markets his/her firm has entered. Sums ups that when entering new foreign markets, the exporter must in part screen his...

...Gert Assmus Discusses decisions faced by marketing managers and whether answers to some important questions can be successfully answered. Examines marketing information systems (MIS) components – the data bank, the model bank, the measurement statistics bank, and the system user interface. Posits...

...Ian Campbell In answer to the previous article, pp. 248–58, questions whether characteristics attributed to marketing managers and to aid in their selection and placement are relevant to what they actually do or are typical of what is expected of people who work in marketing management. Suggests...

... of initiative, and who are prepared to forgo security in order to achieve objectives. Uses a study from a questionnaire with 64 pairs of adjectives which managers chose as best descriptive of themselves – 791 managers responded, of which 103 were marketing managers. Uses figures for explanation of the results...