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Keywords: Marketing managers
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Journal Articles
Visually Representing Consumer Perceptions: Issues and Managerial Insights
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1994) 28 (10): 5–18.
Published: 01 October 1994
... data to collect, for some different real‐life marketing tasks. This conceptual framework is also used to indicate directions for future academic research in the area of visual representation models. © MCB UP Limited 1994 Brands Consumers Maps Market research Marketing managers...
