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Keywords: Marketing science
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1974) 8 (3): 236–244.
Published: 01 March 1974
...Gardan R. Foxall Looks at the problems and advantages of the application of sociological and social psychological concepts to marketing science. Deals with the problem of selecting relevent concepts from the behavioural sciences, and discusses the explicative power of some of these concepts...
