.... Design/methodology/approach Historical examination of the pivotal points in marketing thought, especially since 1960s and 1970s, is juxtaposed with the historical rise of neoliberalism to uncover linkages between marketing and neoliberalism, with a particular reference to Foucault’s analysis...

.... Once magical, now mundane, RM is a metaphor that, if not exactly on the slow train to oblivion, is a lot less expressive than before. Metaphor Figurative language Literary criticism Marketing thought Criticism should consist of a sensitive but dauntless search for the most productive...