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Keywords: Marketing variables
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (2): 54–71.
Published: 01 February 1986
.... Finally, states that future researchers will find scope to refine results further, and in more detail and uses a Likert scale with nine concepts. © MCB UP Limited 1986 Export behaviour Marketing variables Questionnaires 54 Controlling Country-Specific and Industry-Specific Influences...
