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Keywords: Marketing work
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Journal Articles
European Journal of Marketing (2019) 53 (5): 830–847.
Published: 31 May 2019
... was collected. A sample of over 1,000 unique messages from this data set, incorporating all external links and images, was analysed inductively using structured thematic analysis. Findings Advertising workers represent marketing work as a series of fun yet constrained activities involving relationships...

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