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Keywords: Marketing workers
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (5): 830–847.
Published: 31 May 2019
...Robert Cluley; William Green Purpose Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media. Design/methodology/approach A naturalistic data set of 17,553 messages posted on Twitter by advertising workers...
