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Keywords: Marketisation
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Journal Articles
Questioning worth: selling out in the music industry
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (9-10): 1650–1668.
Published: 12 September 2017
... are marketised under the influence of capitalist social relations of production. As a result, these artists lose their authenticity and worth in the eyes of consumers. In doing so, this research contributes to the debate on authenticity by attending to the question of worth that is under-examined in existing...
